Prompt used
0 – 3 sec · Hook 🎬 [Close-up of watch on wrist, then look at camera] "This little watch just told me I was way more stressed than I realised — and it probably would for you too 0 – 3 sec · Hook 🎬 [Close-up of watch on wrist, then look at camera] "This little watch just told me I was way more stressed than I realised — and it probably would for you too." Pattern interrupt. Speaks directly to the viewer. Gets them thinking "wait, am I stressed?" 3 – 9 sec · Payoff 🎬 [Swipe through: heart rate screen → sleep stages → call on wrist] "Real-time heart rate, stress levels, sleep tracking, calls from your wrist — battery lasts all week." Fast visual swipe as you name each feature — the screen does the selling, not the words alone. 9 – 12 sec · CTA 🎬 [Direct eye contact, tap watch] "Link's in my bio. Seriously, get one." No fluff. Confidence sells. The abrupt stop makes it feel genuine, not scripted.